Understanding Large Format Printing: A Guide for Modern Retailers
In the fast-paced world of retail, capturing a customer’s attention in seconds is the difference between a sale and a missed opportunity. While standard printing handles your day-to-day office needs, large format printing is what brings a brand to life on a grand scale.
If you’ve ever wondered, "what is large format printing and how can it help my business?", this guide is for you.
What is Large Format Printing?
Commonly known as wide-format printing, large format printing refers to print jobs that require specialised equipment to handle larger dimensions than standard commercial presses. At BPD Group, we use this technology to create high-impact visuals that cannot be produced on typical printers.
Our infrastructure is designed to support the retail market with Point of Sale (POS) and Indoor/Outdoor marketing materials at the highest speeds without sacrificing quality.
What is it Used For?
Large format printing is the backbone of retail visual communication. It is used to create:
Point of Sale (POS) Displays: Eye-catching floor stands and counter units that drive in-store performance.
Outdoor Marketing: Durable banners and signage designed to withstand the elements.
Indoor Branding: High-quality window decals, graphics, and promotional materials.
Bespoke Installations: Manufacturing from diverse materials like metal and wood for unique 3D displays.
The BPD Advantage: Speed, Quality, and Innovation
We don't just put ink on paper; we provide end-to-end strategic solutions. Our facility is home to some of the world's most advanced printing technology:
State-of-the-Art Printing
EFI Nozomi C1400 SD: A powerhouse for 2025, capable of printing on materials up to 12mm thick and 3000mm in length.
HP11000 & HP17000: Our fleet of high-speed presses can handle massive sheet sizes (up to 3200mm x 1600mm) and materials up to 25mm thick, ensuring we can meet even the most ambitious project requirements.
Mimaki & Ricoh Latex: Specialised flatbed and roll-fed printers for everything from CMYK + White ink window decals to outdoor banners.
Advanced Finishing & Automation
Great print is nothing without a perfect finish. Our Esko Kongsberg CAD cutting tables and Young Shin SA2100 die-cutters provide intricate, high-volume finishing for complex shapes.
We also lead the industry in automation to ensure your brand is protected:
Esko Webcenter & Chili Publish: Online platforms for automated artwork approval and templating.
GMG Colorserver: Ensures absolute color consistency across every device, so your brand colors look identical on every piece of material.
Store Visualiser: A 3D tool that allows you to see your POS concepts in a realistic retail environment before they are even printed.
Why Choose a Strategic Partner?
Large format printing is more than just a service; it's a way to revolutionise your workflow. From our in-house creative design agency to our dedicated logistics and warehousing facility—offering real-time delivery tracking and automated POD reports—we manage your project from concept to completion.
Whether you are looking for cost-saving opportunities or want to boost in-store footfall through data-led marketing, BPD Group is committed to helping you reach your goals with speed and precision.