Case Study: Creating Engaging POS & Brand Moments in a Natural Retail Environment

Objective

Dobbies approached us to help elevate their in-store presentation with a focus on highlighting key campaigns and creating stronger visual identity in high-footfall zones. The challenge was to create impactful signage and POS that would stand out amongst the lush, plant-rich environment without compromising the natural aesthetic Dobbies is known for.

Design and Prototyping

We delivered a comprehensive service from creative development through to production and delivery:

Design Development – Collaborating closely with Dobbies’ in-house team, we explored materials and colourways that would complement the natural aesthetic of their stores.
CAD Prototyping & Sampling – We produced full-scale white samples to test structure and sizing in-store, ensuring the POS elements worked both practically and visually within the retail space.

Execution

After producing a series of white CAD samples – including layered flame-style toppers – the decision was made to simplify the concept to a flat flower head design, making installation easier across multiple store locations.